The Alcalde is the official alumni magazine for The University of Texas at Austin.
Its subscribers are comprised of more than 110,000 members of The Texas Exes Association and has an estimated readership of more than 208,000. The subscribers are loyal and responsive with strong ties to Texas and the University. Advertising in the Alcalde offers an opportunity to connect with more than 200,000 affluent friends and alumni of The University of Texas.
Published bimonthly, the Alcalde offers an outstanding opportunity to consistently get your message in front of engaged and active alumni. The average subscriber household income is $153,660 with an average net worth over $1,000,000—and 57% of our subscribers took action as a result of reading the magazine.
Demographics
DISTRIBUTION
110,000 subscribers
200,000 est. readers
Print Advertising
Rates
| Four Color | 1X | 3X | 6X |
| Full page | $4,850 | $4,485 | $3,560 |
| 2/3 page | $4,110 | $3,745 | $3,560 |
| 1/2 page | $3,355 | $2,990 | $2,665 |
| 1/3 page | $2,740 | $2,375 | $1,995 |
| Covers (4C Only) | 1X | 3X | 6X |
| Cover 2 | $5,630 | $5,340 | $5,067 |
| Cover 3 | $5,325 | $5,050 | $4,850 |
| Cover 4* | $6,645 | $6,275 | $5,980 |
Advertising must be inserted within one year of first insertion to earn frequency discount rate. Credits earned by increasing number of ads during a contract year will be applied to future billings. No cash rebates will be made.
Print Ad Specifications
Please do not use any Texas Exes branding in your creative. Print-ready PDFs are preferred; also acceptable are InDesign, Illustrator, Photoshop, EPS, or TIFF files with all supporting layout files, images and fonts included. Macintosh-originated files preferred. We may not be able to accept Windows or non-standard file formats. Images must be CMYK, 300 dots per inch.
Deadlines
| Issue | Reserve | Art Due |
| Nov/Dec 2024 | 9/10 | 9/17 |
| Jan/Feb 2025 | 11/5 | 11/12 |
| Mar/Apr 2025 | 1/7 | 1/14 |
| May/Jun 2025 | 3/4 | 3/11 |
| Jul/Aug 2025 | 5/6 | 5/13 |
| Sept/Oct 2025 | 7/8 | 7/15 |
| Nov/Dec 2025 | 9/9 | 9/16 |
Print Ad Dimensions
Non-Bleed Art
Full page 7.25” x 9.875”
2/3 page 4.75” x 9.875”
1/2 page horizontal 7.25” x 4.875”
1/2 page vertical 4.75” x 7.625”
1/3 page horizontal 4.75” x 4.875”
1/3 page vertical 2.25” x 9.875”
Bleed Art
Available on two-page spread, full-page, 2/3, 1/2 horizontal, and 1/3 vertical ads
One Page Bleed: Trim size: 8” x 10.875”
Bleed: add .125” image on all sides beyond trim.
Safety Area: Keep live matter .25” from trim edges.
*Outside back cover must accommodate a mailing panel, which covers the top 2.125” of the page. Ad is 8.75” tall from bottom trim to top of ad.
For advertising contact:
Jim Stone
512-799-1045
Digital Advertising Rates
Alcalde E-newsletter
70,000 Subscribers | 26% Open Rate
E-news Top Banner $1,650
E-news Middle Banner $1,200
E-news Featured Advertorial $1,250
E-news Bottom Banner $950
Available formats include animated GIF 600 x 150 pixels
The monthly Alcalde newsletter sends on the first Saturday of the month (if the first Saturday falls on the 1st, then the newsletter will send the following Saturday, on the 8th). Ads for the monthly newsletter are due the Monday prior to send.
95,000 Followers
Sponsored Facebook Post $1,500
Alcalde Homepage Visit
Premium Box (300x250px) VARIES
Pricing varies by package. Please contact Jim Stone for more information.
Contact
Jim Stone
512-799-1045
E-news Top/Middle/Bottom Banner examples
Recommended image dimensions: 600x150px
Sponsored Facebook Post example
Recommended image specifications: 150 dpi, 1:1 ratio, 1080x1080px
E-news Featured Advertorial example
Recommended image dimensions: 400px wide
Download the Alcalde Media Kit PDF
Get all the information on this page compiled in a downloadable PDF.